Recruiting great people for good care


The Good Care Group are the UK’s most awarded care provider, delivering the highest standards of care and setting the benchmark for the industry. After a period of sustained growth they needed a brand realignment that better reflected their new position.

Following on from that was a video recruitment campaign that showcased their own team in order to demonstrate the sort of person you need to be to work for The Good Care Group.

What the client said:


“I have been working with A Brands best friend now for just over a year, in both my capacity as a director of the Live-In Care Hub and as the COO for The Good Care Group. Steve’s work is simply superb. He provides outstanding quality, always on time and for exceptional value. He is quick to understand business needs and translate them into clever branding. I have no hesitation recommending him, he is both a pleasure and a real professional to work with.”

Dominique Kent, Chief Operating Officer, The Good Care Group